Website

Mercedes-Benz.com

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The re-launch of the Mercedes-Benz.com website was implemented in the style of an innovative premium-brand magazine. Content, visual appearance and methods underline the transformation from a classic website to an e-zine. All content, subject matter and messages are edited and sorted by relevance and topicality. Strategically, the re-launch coincides with the consolidation of the digital Mercedes-Benz world, which is why platforms such as “Mercedes-Benz.tv”, “Mercedes-Benz Reporter” and “Mercedes-Benz Magazine online” have been integrated into the website.

Credits
  • Client:
    Daimler AG, Stuttgart
  • Design:
    Scholz & Volkmer GmbH, Wiesbaden
  • art direction:
    Mohshiour Hossain
  • text/concept:
    Jin Jeon
  • technical direction:
    Andreas Klinger