Corporate Concept

Messmerise

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The project “Messmerise”, comprising posters, website and stationery, was part of a conference on the topic of messiness, aimed at calling for more acceptance of this otherwise negatively perceived phenomenon. In a simple manner it demonstrates that disorderliness can actually help to improve creativity, especially for kids. Counterfeits of three famous personalities – Einstein, Psy and Steve Jobs – were chosen as representative creative people who have been known to like working in messiness, yet are still highly successful. The three posters stand for the respective conference topics, featuring a colourful handwritten type to unify them visually.

[Red Dot: Junior Award]
Credits
  • University:
    Pratt Institute, New York
  • Design:
    Danyang Pang, Pratt Institute