Editorial Illustration

MEWA Brand Brochure

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“Just the Way We Are” is a title that not only reflects MEWA’s mindset, but also accounts for one of the secret reasons the corporation for textile management is so successful. It does in fact even own a weaving mill. In order to convey the company’s free spirit, it has chosen an unconventional form and published a unique brand brochure, dispensing wholly from using glossy images, and instead, turned to making a genuinely handcrafted edition. All motifs, graphics, logos, and even the typographical elements are embroideries, crafted by the American artist Lauren DiCioccio in tedious handiwork using different yarns, thereby creating an ideal relation to the company.

Credits
  • Client:
    MEWA Textil-Service AG & Co. Management OHG, Wiesbaden
  • Design:
    Change Communication, Frankfurt/Main
  • Head of Marketing:
    Oliver Gerrits
  • Creative Direction/Concept:
    Marcus Luzius
  • Account Management:
    Ulrich Wustmann
  • Graphic Design:
    Marcus Luzius,
  • Matthias Hahn:
    Text
  • Cora Ines Walker:
    Artwork