Beverage Packaging

Mexican Corona

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Corona is a Mexican beer brand. The packaging design of the six-pack refers to this origin on the labels of the bottles by displaying Mexican aborigines. Six different characters are portrayed: noble, priest, woman, warrior, hunter and slave. The brightly coloured bottle box displays a jungle motif which is associated with the habitat of the Maya. The overall design encourages the user to take action. In a figurative sense, six different characters can be played and hidden in the jungle.

[Red Dot: Junior Award]
Credits
  • Design:
    Ji-Ting Wu, National Taiwan University of Science and Technology
  • University:
    National Taiwan University of Science and Technology, Taipei City, Taiwan
  • Supervising Professor:
    Regina W.Y. Wang