Red Dot Design Award
Food Packaging

Midor – Le Sorbet

Midor – Le Sorbet | Red Dot Design Award

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After its redesign, the container of the “Le Sorbet” ice cream brand gives a fruity and natural appearance. The packaging is designed in bright summer pastel colours, aimed at both communicating freshness and attracting attention. This is further underlined by stylistic elements which evoke associations with the Provence region. In order to emphasise the versatility of the sorbet, which can also be combined with other products and thus suggest new ways of enjoying it, each packaging features a recipe which blends harmoniously into the overall visual concept and colour scheme.

Red Dot Design Award

Midor – Le Sorbet | Red Dot Design Award