The Miel et Miels brand is enhanced by the elegant design of a golden box featuring black stripes which are a part of the original logo. At the same time, the packaging design for this series of gift boxes highlights the characteristics of the products. The black and golden stripes of the box can easily be associated with bees. The design has been developed to reflect the brand position in the premium honey market and to attract customers in both Asia and Europe. The design pays special attention to the applicability and versatility of the packaging, while also aiming to reduce the final cost.