Inspired by Quaker’s rich heritage of nearly 140 years of oat expertise, Miller’s Batch is rooted in high quality select oats. With the objective of de-veloping a niche and premium proposition for a portfolio of organic and non-GMO products, it highlights the brand’s long history of oat milling. Featured prominently against a natural kraft canvas, the origin story is accented with original imagery, vivid colours and authentic typography to leverage Quaker’s heritage in a contemporary way.
PepsiCo, Purchase, New York, USA
PepsiCo Design & Innovation, New York, USA
PepsiCo Design & Innovation
Chase Design Group
New York, USA