MILZU! BIO is an innovative rye cereal product, created for consumers who value quality food. The packaging serves as an effective communication tool for the brand. The packaging design visually stands out from competitive products, mainly because it is coloured black. However, to make the product easier to identify, traditionally used cardboard has been chosen as packaging material. The characters are robust and the logo consists of simple, colourful letters and forms. Thin and constructive lines symbolise the intelligent, meticulous and innovative approach used in the development of this product.