Interactive Exhibit

MINI Bodypaint

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This interactive exhibit enables visitors to engage with the MINI in a way that reflects the car’s typical “twinkle in the eye”. As the vehicle moves and bounces on screen, visitors can paint it using digital aerosol devices. By pointing the spray can at paint buckets, different colours may be selected. Tilting the can activates tricks similar to graffiti spraying in street culture, such as blowing wind. Once the paint job is done, visitors can share pictures of themselves in action, as well as of the body-painted MINI, at a touchscreen terminal.

  • Client:
    BMW Group, Munich
  • Design:
    MESO Digital Interiors GmbH, Frankfurt/Main Meiré und Meiré, Cologne
  • creative direction:
    Carsten Goertz, Sebastian Oschatz
  • realtime 3d design:
    Thomas Eichhorn, Johannes Lemke
  • product design:
    Xiaojia Yao
  • architecture:
    Simon Schmolling, Aksinja Kutschera
  • social media:
    Claudius Coenen, Benjamin Baum
  • project management:
    Klaus-Peter Texter, Sarah Bamberg
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