event design

MINI Countryman International Media Launch

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The presentation of the MINI Countryman for 500 international journalists and guests at the port of Hamburg was staged as a lavish “media launch”. Five locations and the MINI terminal, for which 56 containers were turned into a remarkable location, served as the setting for this event. The intention was to combine relaxed country style with urban street culture. In a “jig” experts summed up the characteristics of the MINI Countryman within the context of the motto of the presentation: “GETAWAY”.

  • Client:
    BMW Group, Munich
  • Design:
    GS Eventbüro GmbH & Co. KG, Bad Wiessee
  • project management:
    Julian Siebach, Petra Holocher, Annette Müller