Brand Design

MISIFU

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The brand design for MISIFU honey skin cosmetics takes a refined approach to conveying its inspiration from and orientation towards natural cycles. This is realised through the use of a subtle aquarelle-like colour scheme as well as motifs of sensuous appeal, creating a visual connection to nature and the element of water. The aim has been to invite the target group to discover and experience the connection to Chinese Jiangnan culture. The brand design sets out to advocate that these cosmetics focus on holistic skin aesthetics and a tradition-based understanding of beauty.

Credits
  • Client:
    Suzhou Honey Thinking Skin Cosmetics Co., Ltd., Suzhou, China
  • Design:
    Hangzhou PATON Brand Design Co., Ltd., Hangzhou, China
  • Graphic Design:
    Minbin Zhou