The health insurance company pronova BKK was looking for a way to raise awareness of health issues among young people. For this purpose, an extensively crafted landing page in the style of a graphic novel was created. A fictional interactive story was told, in which zombies hunt healthy people and the website visitors help the protagonist escape. The idea was developed to coincide with the campaign period, two weeks before Halloween, and as an extension of a YouTube video. Storytelling and gamification engaged the target audience in a fun way, while drawing attention to the client’s concerns.
pronova BKK, Leverkusen, Germany
TWT Interactive GmbH, Düsseldorf, Germany
Concept / Art Direction: