Red Dot Design Award
Digital Campaign

Mission Health – Zombie Hunt

Mission Health – Zombie Hunt | Red Dot Design Award

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The health insurance company pronova BKK was looking for a way to raise awareness of health issues among young people. For this purpose, an extensively crafted landing page in the style of a graphic novel was created. A fictional interactive story was told, in which zombies hunt healthy people and the website visitors help the protagonist escape. The idea was developed to coincide with the campaign period, two weeks before Halloween, and as an extension of a YouTube video. Storytelling and gamification engaged the target audience in a fun way, while drawing attention to the client’s concerns.

Red Dot Design Award

Credits
  • Client:
    pronova BKK, Leverkusen, Germany
  • Design:
    TWT Interactive GmbH, Düsseldorf, Germany
  • Concept / Art Direction:
    Christian Hohn
  • Project Management:
    Sarah Schneider
  • Artwork:
    Burkhard Schulz Düsseldorf, Germany David Norman Düsseldorf, Germany
Mission Health – Zombie Hunt | Red Dot Design Award
Mission Health – Zombie Hunt | Red Dot Design Award
Mission Health – Zombie Hunt | Red Dot Design Award
Mission Health – Zombie Hunt | Red Dot Design Award