Digital Campaign

Mission to the Moon

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The all-wheel drive technology Audi quattro works on all surfaces that can be found on earth. Now its offroad qualities have to undergo rigorous testing on the moon. Together with a private team of aerospace engineers, the automobile manufacturer is building a rover for driving across the moon. On a digital content hub, users can experience the “Mission to the Moon” in a thrilling storytelling manner. Every step of the designing and testing process of the rover can be traced in updates, films, articles and interviews.

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    thjnk ag, Hamburg