Red Dot Design Award

Miyabi Brand Experience

Miyabi Brand Experience | Red Dot Design Award

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The new website of the German manufacturer Zwilling, renowned worldwide for its high-quality knives and premium kitchenware, was aimed at digitally transforming the umbrella brand and its sub-brands, providing a quick overview of all products, yet still retaining individual brand worlds with all their facets. Miyabi knives follow up on the tradition of Japanese swords, which are known for their unique sharpness and elegance. These two values were impressively translated into a visual language, and the brand world was closely integrated with the online shop through targeted links and a uniform information architecture to ensure an overall smooth e-commerce experience.

Red Dot Design Award

  • Client:
    ZWILLING J.A. Henckels AG, Solingen
  • Design:
    denkwerk GmbH, Cologne
  • Creative Direction:
    Alina Schlaier
  • Art Direction:
    Sima Niroumand
  • User Experience Design:
    Melanie Weißenborn
  • Technical Direction:
    Stephan Clasen
  • Programming:
    Joel da Silva
  • Project Management:
    Anke Eberhard
Miyabi Brand Experience | Red Dot Design Award