Brand Identity

Mobile M+ Yau Ma Tei

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“Mobile M+ Yau Ma Tei” is the first in a series of diverse nomadic exhibitions curated by M+, a new museum for visual culture at the West Kowloon Cultural District in Hong Kong. It consisted of Hong Kong artists’ site-specific art projects embedded in the museum’s adjacent neighbourhood in Kowloon. For the exhibition identity, simple forms are used as the principal elements in the design to create a contemporary visual atmosphere and impact in this crowded location.

Credits
  • Client:
    M+, West Kowloon Cultural District, Hong Kong
  • Design:
    TGIF, Hong Kong
  • Creative Direction/Art Direction:
    Gary Tong
  • Graphic Design:
    Gary Tong, Ash Lam