The goal of this campaign video was to give the brand and drink Hennessy V.S.O.P Brandy a modern and young image – removed from networking dinners and business parties. In images underscored by relaxed, groovy music, the film follows two musicians who enjoy the new way of life with modern Taiwanese cuisine and brandy. This new angle on the product, showcasing it successfully as an on-trend drink, clashes with viewers’ expectations and encourages them to rediscover Hennessy V.S.O.P for themselves.
Moët Hennessy Taiwan, Jas Hennessy (Far East) Ltd., Taiwan Branch, Taipei City, Taiwan
iPrefer Digital Integrated Marketing Co., Ltd., Taipei City, Taiwan
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