Infantile colic equates to extreme, frequent and inconsolable crying among babies which may occur 3 hours a day, 3 days a week, for at least 3 months. With more than 60 years of studies, the causes of infantile colic are still unknown. Mom Too is a research service solution, intended to find the cause of infantile colic through design interventions that explore possible various theories and suggestions from medical experts studying the condition.
One of the main approaches of this research service is to create a research system that can be commercialised. It is difficult to conduct long and successful clinical trials when the subjects are infants. Mom Too suggests a commercialised and smartphone-app-operated research service. Via this service, babies and parents can take part in research while staying in their homes. The commercialised e-search programme can reach and examine more subjects, which makes it easier to identify the problem and maximise the accuracy of the results.
Tools can be programmed to perform certain soothing actions intended to mimic a mother’s behaviour and activated automatically for the data to be transmitted and recorded through a smartphone app. Mom Too is a service that helps researchers find the unknown, relieve parental distress and change the perspective of the medical community by proposing novel research methods. It is standing in a unique position with its use of design interventions in a research service to collect quantified first-hand data.