Logo

Montblanc

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The writing instruments, watches, jewellery and leather goods of German manufacturer Montblanc are recognised worldwide through their emblem, which represents the snow-covered peak of the Mont Blanc, the highest mountain in Western Europe. The new interpretation of the logo improves the readability and cross-medial applicability of the word and figurative mark. The geometric character of the logo type, whose original form stems from the 1920s, has been sharpened and the image element geometrically corrected and optimised for small reproductions.

Credits
  • Client:
    Montblanc, Hamburg
  • Design:
    GREY/KW43 BRANDDESIGN, Düsseldorf
  • Creative Direction:
    Rüdiger Goetz, Jürgen Adolph
  • Art Direction:
    Marc Schäde
  • Account Management:
    Michael Rewald, Claudine Bosshammer