Digital Campaign

Montblanc presents: A Parisian Winter Tale

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The luxury-brand Montblanc has been standing for good craftsmanship and sophisticated product design, also embodied by the claim “Made by hand”, for a long time. As most of the company’s products are sold as gifts, Christmas seemed to suit best for a bold campaign that would elevate the brand identity, and, in addition, increase sales both online and offline. In order to deliver branded content worth watching and sharing, a web series, filmed in a handcrafted paperwork set, build the congenial base. Design elements and pictures from these films were featured in all means of communication. The outcome was a campaign with branded content and corresponding sales marketing.

Credits
  • Client:
    Montblanc, Hamburg
  • Director Global Marketing Communications:
    Lüder Fromm
  • Design:
    Scholz & Friends
  • Chief Creative Officer:
    Matthias Spaetgens, Robert Krause
  • Art Direction:
    Jörg Waschescio, Jürgen Krugsperger, Alicia Kassebohm, Ralf Schröder
  • Text:
    Felix John, Stefan Sohlau, Leo Struck
  • Account Management:
    Daniel Ackermann, Vera Krauße
  • Art Buying:
    Kirsten Rendtel
  • Motion Design:
    Salon Alpin
  • Character Design:
    Daniela Leitner
  • Web Special Design/Implementation:
    Scholz & Volkmer