The luxury-brand Montblanc has been standing for good craftsmanship and sophisticated product design, also embodied by the claim “Made by hand”, for a long time. As most of the company’s products are sold as gifts, Christmas seemed to suit best for a bold campaign that would elevate the brand identity, and, in addition, increase sales both online and offline. In order to deliver branded content worth watching and sharing, a web series, filmed in a handcrafted paperwork set, build the congenial base. Design elements and pictures from these films were featured in all means of communication. The outcome was a campaign with branded content and corresponding sales marketing.
Director Global Marketing Communications:
Scholz & Friends
Chief Creative Officer:
Matthias Spaetgens, Robert Krause
Jörg Waschescio, Jürgen Krugsperger, Alicia Kassebohm, Ralf Schröder