Interactive Tea Packaging

Mood Tea

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The illustrative design of this tea packaging clearly shows the product benefit. Raspberry tea, for instance, is said to increase happiness, so the red lettering “Be happy always” takes the shape of a laughing mouth. In contrast, the packaging of the calming tea varieties features closed eyes. With the various teas assigned different colours, the original plastic packaging is suited for serving hot tea as well as for sipping it with a straw. The biodegradable material used is ecologically friendly and contributes to the reduction of transportation costs. After use, the easily foldable packaging can be conveniently recycled.

Credits
  • Design:
    Sun Young Park, London