Brand Design

Morioka Shoten Bookstore

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Morioka Shoten is a tiny bookstore in Tokyo. As its slogan “A Single Room with a Single Book” describes, the bookshop sells only one book; more precisely, multiple copies of a single title that changes weekly, with a small, book-inspired art exhibition on the walls. Its minimalist attitude and well-curated shows attract visitors from across the globe. The branding director created a logo stating the address and the slogan to express the importance of a physical venue in the era of digital reading. The brand design is characterised by effective colour contrasts.

Credits
  • Art Direction:
    Kotaro Yamaguchi, takram design engineering
  • Investor:
    Toyama Masamichi, Smiles Co., Ltd., Tokyo
  • Design:
    takram design engineering, Tokyo
  • Client:
    Morioka Shoten, Tokyo
  • Creative Direction:
    Yoshiyuki Morioka, Morioka Shoten Kotaro Watanabe, takram design engineering Tomoya Yoshida, AZ Holdings, Tokyo