Red Dot Design Award
Packaging

Mountain Tea

Mountain Tea | Red Dot Design Award

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This packaging design visualises the high quality of different varieties of the Mountain Tea brand, a tea that is harvested and refined only on Mount Qingcheng in Sichuan, China. The labels of the tea caddies draw on the proximity to the untouched nature in which this tea is cultivated – an atmosphere where “clouds surround, trees thrive and animals frolic”. The design mixes motifs of various animals with those of tea leaves in an appealing manner to promote the idea of a great product that comes from Mother Nature.

Red Dot Design Award

Mountain Tea | Red Dot Design Award