Moving Progress – Volkswagen Annual Report 2014

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The 2014 annual report describes how Volkswagen has been rising to the challenges of the automotive industry in terms of economic and ecological sustainability. In the magazine part, readers become acquainted with the diversity of fields the group is working in. The financial section and the journalistic magazine “Momentum” are linked by a plug mechanism. The magazine features key topics in a concise design, with network lines spanning the report about innovative networking technologies. The portraits in “Humans + Machines” are made up of words, typographically illustrating the topic of digitalisation. A brand booklet and a poster insert with an overview of all models and key figures complement the publication.

Credits
  • Client:
    Volkswagen AG, Wolfsburg
  • Design:
    3st kommunikation GmbH, Mainz
  • Creative Direction:
    Florian Heine
  • Art Direction:
    Elisa Kern, Caroline Klement