The poster design for the Museum of Failure in Los Angeles, USA, visualises the concept that it is often mistakes that lead to success in the end. Presenting a collection of more than 100 failed products and services from well-known companies, the design establishes a “culture of the failure”. This is conveyed creatively by a concept that marks such “failures” with the key visual of a large green X. The marker itself combines a positive green tick that represents success with a negative red X for error. The resulting green X aims at conveying the positive power of failure.