Packaging

Mr. Corn Series (Mr. Corn, Mr. Frank, Mr. Kogi)

Back

Mr. Corn, Mr. Frank and Mr. Kogi are sausage products with offbeat personalities. A series of different characters were designed, one for each flavour, to amuse trend-conscious consumers. The characters differ in terms of outfit and hair, reflecting each sausage recipe’s country of origin. By incorporating transparent window areas of shrink film into the packaging design, round shapes of ham and sausage (the actual product) serve as body parts of the graphic characters, adding even more life to them.

Credits
  • Client:
    CJ Cheiljedang, Seoul
  • Design:
    CJ Cheiljedang, Seoul
  • creative direction:
    Ji Sun Kim
  • art direction:
    Kang Kook Lee
  • graphic design:
    You Jung Jang, Min Jung Kim