Red Dot Design Award
Food Packaging

Mr. Lang Jambo Beef Sauce

Mr. Lang Jambo Beef Sauce | Red Dot Design Award

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The packaging design for Mr. Lang Jambo Beef Sauce was inspired by the billboard elements in the cities of Shanghai and Hong Kong, visualising the frames, neon lights and wires. Including a cardboard kit, the aim of the overall concept was to deconstruct each detail and rearrange them against a dark background. The font design is based on calligraphy and developed into four different font styles. Functionally and ergonomically well-thought-out, the kit adapts to different scenarios as the handles can be folded into the package cube for transportation. In addition, the package may also be turned into a handbag.

Red Dot Design Award

Mr. Lang Jambo Beef Sauce | Red Dot Design Award