As a media corporation active in 40 markets around the world, MTG needed a brand-building font optimised for eight different digital platforms. The custom-made font MTG Sans plays a significant role in the new MTG brand identity. For example, the high x-height reinforces readability in smaller point sizes. The font is manually hinted to render well on all screens, computers, software and browsers. It includes both Latin and Cyrillic characters, in three different font-weights.