Food Packaging

Müller US Redesign

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In the ever changing landscape of the yogurt category, there was a need to tell a more relevant and engaging brand story. A complete repositioning and redesign across the US Müller product portfolio resulted in a rich, layered story authentic to the brand’s European heritage, dairy expertise and delicious flavour. The objectives of the redesign centred on shifting the focus back to the rich yogurt and flavour experience. By breaking category convention and running the graphics vertically on the top panel, it created a faux wrap effect that connects the first point of connection, the side panel, with the top panel that heroes the story.

Credits
  • Client:
    PepsiCo, Purchase, New York
  • Design:
    PepsiCo Design & Innovation, Chicago