Red Dot Design Award
Food Packaging

MUMIM

MUMIM | Red Dot Design Award

Back Download

This packaging design concept for a Korean food made from natural ingredients was inspired by specifically Korean symbolism. It shares the values of “The Ten Symbols of Longevity (Ship-jangsaeng)”, a popular religious motif in Korean traditional arts. The symbols incorporated in the design include elements such as the sun, which stands for life-giving and eternally energetic aspects, or the moon, which connotes perpetual and softly shining aspects. The aim of the picturesque packaging is to highlight the nutritional benefits and premium quality of the product by communicating the notion of a healthy life.

Red Dot Design Award

MUMIM | Red Dot Design Award