Communicative Design Object

Munken Cube

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The design object Munken Cube successfully increased the brand awareness of paper manufacturer Arctic Paper and the furniture brand e15. Its purist and radical workmanship of paper and wood is unconventional and offers the open-minded many ways to use it – as shapeable sculpture, work tool or concept furniture. The Munken Cube story was spread via microsite, film, events and postcard mailings as well as sent out by means of press releases to international off- and online media for highly effective publicity.

Credits
  • Client:
    Arctic Paper Deutschland, Hamburg
  • Design:
    JUNO GmbH & Co.KG, Hamburg
  • creative direction/concept:
    Björn Lux, Wolfgang Greter
  • text:
    Frank Wache
  • film direction:
    Jan-Frederic Goltz