Red Dot Design Award

myAudi Mobile Assistant

myAudi Mobile Assistant | Red Dot Design Award

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This app gives Audi drivers access to the content of their myAudi online account and connects them to the car’s multimedia interface. For instance, users can take a picture of a point of interest with their smartphone and submit it to the car’s navigation system, allowing drivers to select destinations visually and intuitively. Other features include routing and scheduling, as well as the analysis of car information. The app’s design is clean, using knocked-greys and the reduced but characteristic Audi aesthetics, which perfectly addresses the target group.

Red Dot Design Award

  • Client:
    AUDI AG, Ingolstadt
  • Design:
    Razorfish GmbH
  • creative direction:
    Carsten Lindstedt, Razorfish GmbH
  • art direction:
    Frank Lazik, Razorfish GmbH <br />Christos Bouloutidis, Razorfish GmbH <br />Marc Benz, SapientNitro
  • concept:
    Felix Oberhage, Razorfish GmbH <br />Stefan Schröder, SapientNitro
  • implementation:
myAudi Mobile Assistant | Red Dot Design Award