Brand Book

MYKITA + Maison Margiela

Back

The production of this lookbook for a sunglasses retailer expresses a purist corporate design. The photo shoot with the subject “eclipse” was shot on the roof of a car park in Paris. The central idea was to focus on people, different groups of individuals looking up towards the sky, their sunglasses on, at a mysterious and unexplained phenomenon. The key visual from the campaign, which was used on the cover of the lookbook, is an image of the sky. The campaign reflects the brand’s aesthetics, showcasing the sunglasses in their best light.

Credits
  • Client:
    MYKITA GmbH, Berlin
  • Design:
    MYKITA GmbH, Berlin