Corporate Design

MYKITA MYLON LOOKBOOK 2013

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The Mykita Mylon collection comprises vanguard glasses made from a high-tech material that is extremely light, durable and can be individually adjusted to suit the wearer. The in-house produced Lookbook 2013 presents the advertising campaign. Campaign photos with a highly graphic appeal are combined with black and white photographs, which underline the sporty yet also urban character of the glasses. The playful use of geometric lines and contrasts in colour and material create sporty dynamics within the visual language.

Credits
  • Client:
    MYKITA, Berlin
  • Design:
    MYKITA, Berlin
  • photography:
    Scheltens & Abbenes, Amsterdam