Packaging

Namyangaloe MAX-P

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Namyangaloe MAX-P is a healthy functional food containing aloe vera to support the immune system. The traditional brand has been in existence for more than 31 years. The redesign of the packaging faced the challenge of conveying the trustworthy quality of the products in a modern way. Graphics based on geometric patterns symbolise the interaction of different ingredients. This results in coloured shapes which are combined in various ways, and which in their harmonious overall impression lend both the boxes and the bottles a dynamic character.

Credits
  • Client:
    UNIVERA, Seoul, South Korea
  • Design:
    UNIVERA, Seoul, South Korea, Designtea, Seoul, South Korea
  • Graphic Design:
    Gun Woo Yoon, Do Yeon Kim, UNIVERA, Ha Soo Kim, Designtea
  • Creative Direction:
    Woo Jae Kim, UNIVERA