Cigarette Packaging

Nanjing – Jiuwu Silk

Back Download

The ancient Chinese imperial colour, brilliant yellow, is the main feature of this cigarette packet. Furthermore, the whole packaging design is inseparable from Nanjing brocade, which is a traditional Chinese silk weaving technique going back 1,600 years. The precious features of brocade are reflected in the paper as much as possible. The originally drawn nine dragon totem, composed of Chinese dragons in different symmetrical shapes, and the dragon heads all face “Nanjing”, the brand name. The basic totem composed of lotus leaves on four sides and tidewater in the background is also often featured in Chinese palaces, representing congratulations and tributes from all directions.

Credits
  • Art Direction:
    Li Jianghui
  • Client:
    China Tobacco Jiangsu Industrial Co., Ltd., Nanjing, China
  • Design:
    Shenzhen Qianhai Blueprint Culture Communication Co., Ltd., Shenzhen, China