Brand Identity

Nanjing Old City

Back Download

The central starting point in developing an identity for the buildings in the old town of Nanjing, China, was the city’s historical background and a desire to convey the spirit of Jinling culture. Reflecting the traditional living style of local residents, the housing blocks have been redesigned to form a multifunctional centre that would also act as a destination for international tourism. Since the most representative elements of Mendong culture are the Triassic horsehead walls, they are used as a key visual to represent the characteristic architectural form. Private seals bearing the logotype Nanjing convey the details of different aesthetic feelings.

  • Client:
    Nanjing East Gate Historical Block Management Co., Nanjing
  • Design:
    LKK Brand Design Beijing Co., Ltd., Beijing
  • Graphic Design:
    Junxiu Pang, Huan He, Heng Qiu, Jie Lei, Yueming Sun, Qun Gu