In order to stimulate the interest of a young audience for the National Art Museum of Ukraine (NAMU), its corporate design was completely overhauled. The new design now shows classical art in a contemporary context by integrating selected motifs from individual paintings of the Museum’s collection which evoke timeless topics such as love, friendship etc. “Released” from their paintings, the colourful motifs provide a stark contrast to the monochrome typography. Seven fonts were created to match each period the different masterpieces belong to. The stylish logo rounds off the design concisely.
National Art Museum of Ukraine, Kyiv, Ukraine
banda.agency, Kyiv, Ukraine
Head of Art:
Yaroslav Serdiuk, Hannah Bosa
Maryna Cherniavska, Roman Hurbanov
Anton Ivanov, Viktor London, Slava Bondar, Dasha Levchuk, Ilya Shulzhenko, Oleksii Prylypka