Packaging

Natural Ecological Tea

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This is an eco-friendly packaging of organic tea from China, whose product name “Natural Ecological Tea” refers to the traditional cultivation of tea. The packaging material consists of simple, glued corrugated cardboard. A structured layer of paper for the text and embossing was applied to the front and back side. The front of the packaging thus looks like a book cover. When looking at the entire range of products as a whole, the tea packaging looks like a book edition, which aims to establish a particular connection to cultural history. The package is tied with colourful ribbons lending it a charming effect. The ribbons are made of eco-friendly silicone and feature embossed Chinese characters.

Credits
  • Client:
    Liubao Commune Tea Industry Co., Ltd., Guangxi
  • Design:
    Pusen Culture and Arts Co., Ltd., Nanning, Guangxi
  • Graphic Design:
    Yunqing Li