Packaging Design

Naturance Fromn

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These innovatively shaped jars and bottles were modelled on nature in order to represent the make-up’s natural ingredients. The lids of the product packaging feature the silhouette of a stone, which has been perfected by nature over eons. Its unusual form and natural colour symbolise the mysteries of nature, thus decoratively contributing to the recognition value of the cosmetics brand. In addition, the containers, which feature minimal writing, are made exclusively from ecologically friendly materials.

Credits
  • Client:
    Woongjin Coway Co., Ltd., Seoul
  • Design:
    Cosmetic Design Team/Woongjin Coway
  • creative direction:
    Lee Won Hee, Cosmetic Design Team
  • product design:
    Kim Ju Seop, Cosmetic Design Team