Red Dot Design Award

Nature's Touch

Nature's Touch | Red Dot Design Award

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Nature's Touch brings a brand-new business travel experience to customers with its concept for the interior of the Airbus ACJ320neo business jet, which features a live-cooking aircraft galley, guest area, lounge, dining/meeting area, cinema, and master bedroom. Its design combines the cultures of East and West, and explores the harmonious beauty in the symbiosis of nature and technology. The cabin’s interiors blend Confucianism with Modernism philosophy. Bamboo knuckles, leaves and woven artefacts are used as recurring motifs alongside traditional Chinese colours such as cream, moonlight beige, bamboo green, jade and crimson. Natural materials such as marble, genuine leather, wool and silk, complement textiles – which have subtle stripes simulating bamboo wood grain – are also used to embrace the eco-friendly trend, thereby adding warmth, depth and visual interest to the interiors. Smart technology and digital interfaces – passenger system control units, wireless charging, intelligent cabin signs, smart touch-screen desktops, smart window shade glass and ambient lights – are incorporated in an unobtrusive and natural way to create a convenient and comfortable flight experience that seamlessly blends in with the cabin décor. The layout of the space takes into consideration passenger needs, space efficiency, and safety. In the lounge, a convertible sofa and coffee table, and bar with transformable dividers allow a variety of entertainment options. The flexible dining/meeting area also offers several scene modes that can be adjusted depending on the situation, facilitating a comfortable and natural atmosphere. For business trips, the cabin displays, connected to news networks via cloud services, show the latest market data or news updates. In a leisure or entertainment scenario, the cabin displays connect to music and entertainment servers to broadcast visualisations that match the mood. In addition, the cabin lighting and ambience can be programmed to suit a range of scenarios. The jet’s cinema is fitted with today's largest roll-up screen – a 75-inch ultra-bright 4K display – and incorporates ambient lighting and an all-new louvered ceiling concept.

Red Dot Design Award

  • Company:
    Ameco, China
  • Design Lead:
    Ping Li
  • Design:
    Gao WeiJie, Liu DongYang, Yang YanQing
  • Design Partner:
    Lufthansa Technik AG, Germany
  • Team Lead:
    Tobias Reinhardt
Nature's Touch | Red Dot Design Award
Nature's Touch | Red Dot Design Award
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