With this offline campaign, the Korean search portal Naver presented information in a street exhibition booth called “Naver app-square”. Since many Koreans purchase their smartphones online, the aim was to promote the Naver app in public space.
As an analogy of the parcel boxes in which the smartphones are delivered, the booth was conceived as a huge parcel box. The walls, props and furniture of the booth were all made from eco-friendly cardboard. Inside, professional promoters helped visitors with the installation of the app and explained its various features.