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NAVER APPisode

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This website was the hub of a campaign with which the Korean Internet portal Naver wanted to address an especially young target group. In addition to two TV spots, the campagin site releases “Relay webtoon” and “Undisclosed Appisode”, created by popular authors that users can enjoy and write a short comment. The user interface was designed in such a way that users could intensively experience the flickering motion on their mobile phones.

Credits
  • Client:
    NAVER, Seongnam City, Gyeonggi Province
  • Design:
    NAVER, Seongnam City, Gyeonggi Province
  • head of marketing:
    Kim Seung Eon
  • creative direction:
    Yang Sung Yul
  • graphic design:
    Ryu Seung Sook, Kim Haeng Seon
  • motion design:
    Youn Moo Young, Lee Sang Min