The adaptable design concept for Netia focuses on the importance of telecommunications as a rapidly developing industry. The result is a visual identity that reflects the cellular structure of the world by abandoning the idea of a fixed logo design. Instead, colourful dots in a variety of different positions create versatile motifs. Against a white background, this visual language has a highly distinctive and easy-going appeal. Complemented by the company’s name, a consistent visual identity is created, which can be applied effectively to various media and advertising materials.
Netia S.A., Warsaw
White Cat Studio, Warsaw
Micha ojewski, Mariusz Lewczyk, Marcin Kuczy ski, Tomasz Kuczma