The adaptable design concept for Netia focuses on the importance of telecommunications as a rapidly developing industry. The result is a visual identity that reflects the cellular structure of the world by abandoning the idea of a fixed logo design. Instead, colourful dots in a variety of different positions create versatile motifs. Against a white background, this visual language has a highly distinctive and easy-going appeal. Complemented by the company’s name, a consistent visual identity is created, which can be applied effectively to various media and advertising materials.
Credits
Client:
Netia S.A., Warsaw
Design:
White Cat Studio, Warsaw
creative direction/concept:
Micha ojewski
graphic design:
Micha ojewski, Mariusz Lewczyk, Marcin Kuczy ski, Tomasz Kuczma