New Normal was developed with the aim of creating affordable glasses that adjust well to the face, regardless of gender, generation or ethnic background. The shape of the models is the result of fine adjustments, some of which have been carried out in as small as quarter millimetre units. As the glasses are made from high-tech TR90, a type of nylon resin, they are flexible and sturdy. Moreover, their exceptionally light weight ensures that they do not leave any imprints on the nose.
Statement by the Jury
With a comfortable fit and a classy appearance, the New Normal collection meets the high demands placed on contemporary eyewear.
JINS HOLDINGS Inc., Tokyo, Japan
Jasper Morrison Ltd, Jasper Morrison, London, United Kingdom