Red Dot Design Award

New Pattern

New Pattern | Red Dot Design Award

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In the clothing industry, the wastage of fabric scraps is a significant problem. This is why New Pattern presents a concept of how a shirt can be produced without noteworthy waste despite mass production. In addition to an attractive appearance, the shirt design particularly emphasises a pleasant feeling when worn. The shirts are made of organic cotton fabric which is manufactured on shuttle looms in Shizuoka. The traditional weaving technique creates a fabric with a pleasantly airy texture.

Statement by the Jury

New Pattern shows in an exemplary way how material waste can be avoided. The finished products impress with a modern, puristic style.

Red Dot Design Award