Red Dot Design Award
Electronic Shelf Labels


NEWTON | Red Dot Design Award

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NEWTON is an electronic shelf labelling system that enables fully automatic price and product information labelling. It is up to ten times faster than the previous model and thus allows dynamic pricing in real time. It has a waterproof and dust-tight protection cover which minimises maintenance work and costs. The battery life lasts up to ten years. NEWTON has two individually configurable multifunctional buttons, multicoloured LEDs and NFC.

Statement by the Jury

With their straightforward, elegant design, the NEWTON labels fit into any setting and contribute to a modern, digitalised appearance of the retail environment.

Red Dot Design Award