Corporate Design

Nezu Private

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The private logo and stationery for the director of the Nezu Museum and his wife have been conceptualised independently from the museum’s corporate design while also providing a subtle connection. Inspired by the initials of these two individuals, the design is marked by personalised colour coding: platinum for him and jade green for her. For joint correspondence, both colours are combined into a Möbius strip, a symbol of eternal bonding that represents the couple’s relationship. The logo maintains a traditional formal language, transferred into a modern and Western context.

  • Client:
    Nezu Institute of Fine Arts, Tokyo
  • Design:
    Peter Schmidt Group, Hamburg