Catalogue

Nike Sportswear Autumn/Winter 2011

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The 2011 autumn/winter collection by Nike Sportswear is presented by means of a catalogue which, thanks to its editorial content, has the character of a photo-illustrated book. The main focus of this season was running, which led to the conceptual approach of interviewing different artists about their running experiences. Accordingly, the catalogue was split into two parts: one narrative section and one for products, with these typographically differentiated from one another. In the interview segment, the dynamic energy of the still lifes is underlined by water splashes.

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